‘Show Yourself’ is an advertising initiative for the UK blood cancer charity Anthony Nolan. The short film encourages people to show themselves by joining a register.

The register is used to match donors willing to donate their blood stem cells, to people suffering from conditions such as Leukaemia -  who desperately need a life saving transplant.

 The more potential donors that are revealed by them joining the register the more likely it is that a life saving match can be found.