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The third creative giant to leave his mark in the acclaimed Blank Sheet Project is Renzo Rosso, the founder of Diesel. Renzo uses a blank sheet everyday to design some of the most iconic fashions in modern times. Not only has he created a brand which changed perceptions and broke every pre-existing rule, he is also the founder of the ‘Only The Brave’ foundation.
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O’Kennedy’s career began at Saatchi & Saatchi London in the early 1980s. Steering the original ‘Just Do It’ campaign, he became International Marketing Director at Nike. O’Kennedy currently serves as a non-executive director of digital creative agency Perfect Fools in Stockholm, and of communications agency Indie in Amsterdam. In 2009, D&AD appointed Tim O’Kennedy, brand and communications consultant and former MD of Wieden + Kennedy Amsterdam, as its Chief Executive.